One of many modular sets that combine to create a complete Hogwarts™ Castle. The set measures over 12 in. (27 cm) deep. The BRIO wooden railway products are suitable for ages 3 and up. The new sets will be available from LEGO.com, LEGO Stores and selected retailers from June 1 and more widely from August 1. [9], Lego Ninjago was developed as a Big Bang project with a goal to double the sales of the previous Big Bang product line, Lego Atlantis. [61] The Lego-themed sandbox game, Lego Worlds also includes the Ninjago characters as playable characters. The Ninjago product development team in Fort Lee, New Jersey spent several days monitoring groups of eight to ten-year-old boys to gauge their reactions to various concepts and storyboards, including ninjas, underwater adventures and futuristic cities. It was developed by Traveller's Tales, published by Warner Bros. Interactive Entertainment and released on 7 March 2017. [68], The Ninjago brand has also produced clothing and accessories for children and young adults, including collaborations with Adidas and Hype in 2021. (Primary Interactive X-ternal Assistant Life-form) - a female "nindroid" (, This page was last edited on 28 April 2021, at 08:02. [9] The fantasy element was later combined with the introduction of advanced technology into the Ninjago universe. [28] To coincide with the release of the film, The Lego Group released The Lego Ninjago Movie toy line, which included 15 building sets and collectible minifigures based on the film. [23], To celebrate the ten-year anniversary, Ninjago City Gardens (set number: 71741) was released on 1 February 2021 as part of the Ninjago Legacy line. We stock a wide range of LEGO City, Friends, Technic, Creator & Duplo sets at a great price. [45] Regular editions of a Lego Ninjago Character Encyclopedia are published, which provide facts about the characters, minifigures, vehicles and locations from the Ninjago universe. The concept was introduced as the Expert Builder series and originally Technical Sets in 1977, and was renamed Technic in 1982. However, the idea to use a junk ship for the ninja base was suggested by Tommy Andreasen. A Bunch of New LEGO Harry Potter Sets Announced, Some Available for... 76386  Hogwarts: Polyjuice Potion Mistake, PokéMondays: A Set of Predator and Prey Pokémon, LEGO Announces New LEGO Star Wars UCS R2-D2 Set, LEGO Celebrates 20 Years of LEGO Harry Potter With Golden Minifigs, All The New January 2021 Wave Sets, Promotions, LEGO Advent Calenders 2020 – Day Twenty-Four, LEGO Advent Calenders 2020 – Day Twenty-Three, LEGO Advent Calenders 2020 – Day Twenty-Two, LEGO’s May The Fourth Promotions For 2021, UCS R2-D2 Now On Sale, May The Fourth Promos Begin, LEGO Launches New VIP Program and It’s Not Great. [24] It was designed to connect smoothly with the previous Ninjago modular sets. "[11], The brand name "Ninjago" was formed from a combination of two words: "ninja" and "Lego". This allowed the designers to gather historic details from the 15th century ninja building, whilst also developing ideas about how to give these historic elements a contemporary appeal. Design Manager Michael Svane Knap has elaborated on this by stating, "The product is important to us, but it's as important that we tell an engaging story from the beginning. [36] A similar themed area was introduced at Legoland Deutschland Resort in April 2017. The way we build with Lego bricks, the way we actually put sets together, has changed a lot. [15] The most recent release of Ninjago spinners was in 2020. (12 cm) wide and 2.5 in. [9], The ninja characters were given different coloured costumes and unique elemental powers, which gave them distinctive personalities. [40] Lego Ninjago World also features several Ninjago themed attractions that were designed to test balance, agility, speed and creativity, including Zane's Temple Build, Kai's Spinners, Cole's Rock Climb and Jay's Lightning Drill. However, after a brief hiatus, the line was continued after feedback from fans and has been in production ever since. [41] In 2018, Legoland California premiered a short 4-D animated film attraction titled Lego Ninjago: Master of the 4th Dimension, which was then rolled out in Legoland parks and Legoland Discovery Centres in 2018. [10], Writers Dan and Kevin Hageman came up with the initial idea for the ninjas' distinctive flying base, Destiny's Bounty. The campaign featured stop-motion animated content that included the characters from the Lego Ninjago TV series, which was released across television, digital and social media on 7 March 2019. [13] Ninjago: Masters of Spinjitzu was animated in Denmark by Wil Film ApS for its ten season run. [39] Lego Ninjago: The Ride was introduced at Legoland Windsor Resort in 2017. (19 cm) wide and 2.5 in. The team also came up with the concept of "Spinjitzu", which was the main fighting method in the story. So you can put a ninja on a dragon - the kids found that appealing and very natural. This means we have new elements; we have new ways of making the build even better. (24 cm) beak-to-tail. By late April 2009, a full range of Ninjago products had been defined, which totalled 17 sets in the first year of its release. Ninjago: Masters of Spinjitzu was animated in Denmark by Wil Film ApS for its ten season run. [22] To mark this milestone, The Lego Group released a limited number of playsets in the Ninjago Legacy line that include exclusive collectible golden minifigures of the main ninja characters. [4] The storyline is set within the fictional world of Ninjago, a place inspired by East Asian culture. (22 cm) high, 11.5 in. [14], The main characters featured in this theme are based on the central characters of the Ninjago television series. [26], On 17 September 2013, Warner Bros. announced that it was developing an animated film based on the Lego Ninjago theme. But figuring out the enemies of the ninja was more of a challenge and we tested a lot of things there". ", "Exclusive Press Preview of LEGO® NINJAGO® World at LEGOLAND® California Resort! Both story and product are really tight together". LEGO makes it easy for you to recreate those scenes with this set, which comes with everything you need to build a brick version of that world. LEGO recommends the … [3] In the theme's storyline, the ninja characters are trained in the art of "Spinjitzu" a fictional martial art that allows them to fight their opponents. Or don't. (11 cm) deep and combines easily with other LEGO® Harry Potter™ sets for extra fun. Large, buildable Fawkes display model with moving mechanical wings. [73][74] In 2015, the Ninjago line was listed as one of the top five bestselling themes in The Lego Group's Annual Report. (40 cm) wide and 4 in. This theme was based on Feudalistic Japan and featured ninjas, fortresses, catapults and horses. Includes 3 minifigures: Harry Potter™, Hermione Granger™ and Ron Weasley™, and exclusive golden anniversary Hermione Granger™ minifigure, The model measures over 8.5 in. I don't care. These sets were specifically designed to be simpler to build with fewer pieces and slightly larger building elements. [65] In 2020, a role-playing battle game titled Lego Legacy: Heroes Unboxed was released on Apple's App Store, Google Play and Microsoft Store. [72] In 2014, the ninth volume in a series of Ninjago graphic novels by Greg Farshtey titled Night of the Nindroids entered The New York Times Graphic Novel Bestseller List at the top position, the eighth volume in a total of 12 to do so, and passed the mark of 2 million sales for the series. Lego Ninjago is a Lego theme that was introduced in 2011, which is a flagship brand of The Lego Group. [16] Several Ninjago battle games have been released, including a board game from the Lego Games theme and a board game consisting of several playsets in 2020.[17][15]. [9], The introduction of skeletons as the main villains in the storyline was also the result of research with children. Wingspan is over 14 in. The children in the research groups were given the choice of six options, including monkeys, skeletons, robots and lizard people. [27] The Lego Ninjago Movie premiered on 16 September 2017 at the Regency Village Theatre in Los Angeles. As always, we thank you for your continued support. [3] The series and the product line were created to coexist, with the storyline and products running alongside one another. Andreasen commented, "we wanted to make sure that it was something that would look great on TV, lightning coming out of tornadoes and stuff like that. The vessel has changed design over time both in the series and in toy form. [48] In March 2021, Random House announced the publication of four titles based on the Ninjago brand, including a chapter book series, a guide book called The Book of Elemental Powers, and a hardcover book collection titled 5 Minute Stories. This enchanting chess set from the wizarding world measures over 3 in. [7] Andreasen recalled, "As it turned out, if you took the fantasy to where they were battling skeletons, that made total sense for the kids. [67], In 2019, The Lego Group partnered with Nickelodeon to become the global sponsor of the Kid's Choice Awards. [50] In the same year, a Ninjago themed world was introduced to the massively multiplayer online game Lego Universe on 20 September 2011. The launch of the TV show and the overwhelming popularity of the theme resulted in a 20% increase in sales in the first quarter of 2011, with the Ninjago line making the highest single-year sales for any Lego original product line in the company's history. (6 cm) deep. Senior Creative Manager, Tommy Andreasen explained, "We had the idea of the action toys. [42][43], A wide variety of books and magazines have been published based on the Ninjago characters, including children's story books, colouring books and activity books. (6 cm) deep and connects easily to LEGO® Harry Potter™ Hogwarts™ Chamber of Secrets (76389) to double the fun. We looked for the best deals from Lego, Amazon, Target and others, but if … The series was created by Michael Hegner and Tommy Andreasen.
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